Patrick Levesque & Jamie Bethuen

Since 2007, MASC has focused on offering the best products in men’s skincare & grooming - from skincare and shaving to beard care, amongst many others. After 9 years, co-founders Jamie Beuthin and Patrick Levesque continue to research and test any product and brand that they consider putting forth to their customers; Portland General Store is among an elite selection of curated brands and products that MASC offers.

This award-winning store is renowned for providing customers with sound advice and exceptional customer service and products to its clientele. MASC's flagship store is located in downtown Vancouver, Canada and online at.    



Domestic Domestic

Photo: Heather

Photo: Heather D. Smith

We sell what inspires. We sell what intrigues. And most importantly, we sell what we believe in. Our shop is a collaboration of sorts. We are the matchmakers connecting conscientious consumers with ethical companies. 

The product selection is rigorous. We bring to you fine American products with attention to quality, function and design. Nothing is added without reason. The objects we curate tell a story and have a history.  They’re potential heirlooms, unique in type, simply determined to be the best damn stuff on the market.

It all works in harmony. Well made objects made by people who live their dreams and whose passion for their craft is undeniable in everything they do. We are committed to supporting these people. We are these people. And we are thankful to have you.



Photo: Janet Kooyenga

After living in LA and New York, Janet Kooyenga decided to move north with her two towheaded daughters. After searching, in vain for a boutique that had just the right mix of clothes and accessories needed to achieve effortless everyday chic, Josephine was born. Since 2004, Janet has established a carefully curated selection that embodies the easy going New England lifestyle.


Josephine is accessible to all women and caters to multiple generations. We stock essential wardrobe pieces that remain classic, yet current and on par with tasteful trends. Josephine also carries a select line of jewelry, furnishings, fabrics, gifts and interior treasures for your home.

Whether helping our clients build a well-appointed wardrobe or inspiring beauty and warmth in the home, you can depend on Josephine to consistently meet you with equal parts inspiration and intelligence.


betsy & iya

Photo: Betsy & Will

betsy & iya is a handcrafted jewelry line and retail shop in NW Portland, OR. Designer Betsy Cross founded the line in 2008, and what began as a one-woman show has grown into a staff of 16 people, 2 dogs, and wholesale accounts all over the country. Every piece of betsy & iya jewelry is designed by Betsy and made in our production studio, which is in the same building as our retail space.

At betsy & iya, we are vibrant. We steal clothes from our moms (don’t worry, they know). We love our home, Portland. We’re inspired by color, asymmetry, contrast, balance.  We drink coffee all day long. We’re imperfect; we’re polite; we’re sassy.  And we want you to have a good time when you hang out with us, whether it’s online, or in our brick & mortar shop.




Heritage Dry Goods

Photo: Nicole Desch, Owner 

Established in 2013, Heritage Dry Goods is a modern day general store selling a wide range of products from craft chocolate to wool blankets made in a 150 year old mill.  Nicole grew up in a small town in Minnesota where people knew their neighbors, and the local businesses employed and supported the community.  Seeing the impact that small local businesses had on the community and the connection between meaningful work and community investment stuck with her.  

Heritage Dry Goods embodies a small town feel with the sharing of stories, the focus on local products, and the knowledgeable staff.  By selling products that are made in America by talented craftspeople, artisans and manufactures HDG helps support small towns all over the country.  Keeping jobs local and the tradition of superior quality alive.



Noel & Jef

Housed in a 1920s two-flat with original tin ceilings and tall leaded windows, Yearbook is a combined retail space and design studio which specializes in a range of design services, including graphic design and branding, web design, interior design and consulting, retail consulting and original product design.

The unique combination of academic, industrial and primitive pieces is Yearbook’s signature style. Balancing raw and refined pieces produces the Yearbook look. Working with diverse pieces was an intriguing challenge for Yearbook’s founders Jef Anderson and Noel Eberline, who have developed a unique and cohesive method of blending opposing styles to create warm, comfortable and stylish environments. The two have spent years experimenting and exploring how human emotions can be evoked through the nuanced assemblage of objects and furnishings.



Interested in becoming a stockist? Contact us at